Napkin Idea 2

Napkin Idea 2

1)     Currently, I work as a Maintenance Training Developer and Instructor. I have been conducting training for twelve years, and I have spent the last seven years conducting instructional system design work while delivering the training that I develop. My role as a non-profit government agent that works to help people function is very personally rewarding. This is why I can easily see that my pursuit of a business that supports people in their second most stressful purchase would be a good fit for me.

2)     I am looking at providing a service that would allow people to purchase a vehicle with a reduced amount of stress, anxiety, and cost. I have the unique ability to leverage a network of talented sales professionals, service technicians, and financial consultants that will support our customers in satisfying their transportation needs. This will allow them to buy a car that suit their needs, identify to mechanical condition of the car pre-purchase, and help procure the financing that will make it an affordable purchase.

3)     My target market is independent women who are fearful of being ripped off by unscrupulous car sales representatives. They can range from the young buyer looking to get their first vehicle, to the widower who is now facing this purchasing decision on her own. We want to be a support agent to help bolster their confidence, remove the anxiety, and vanquish the vulnerability that they may feel.

4)     I am positive that people will pay for this service because the peace of mind being offered will surely be worth the modest fee that we will charge for the service. We can have our own independent agents assess the mechanical condition of the car, negotiate the price and finance charges, while also removing the anxiety of the process.

5)     My background gives me a distinct advantage in this arena. I have six years of luxury dealership experience as a Master Certified Technician. During this time, I have amassed an enormous network of individuals that have experience in sales, financing, and warranty administration.

I have no doubt that these elements will come together and form a strong foundation for this business. There is no other entity, that I know of, that is offering this particular service. The vast amounts of insider experience will allow us to gain an edge in dealing with any competitive forces that may try and surface to challenge our market share.

When it comes to feedback on my previous Napkin Idea, there are two things that stuck out to me:

1)     I have the experience to use as an advantage, like Ray Kroc did when he came up with his innovations for the restaurant business.

2)     There are customers out there who expect to get ripped off when buying a car.