The book that I chose was Innovation and Entrepreneurship by
Peter Drucker. This book was broken up into three sections: Innovation, Entrepreneurship,
and Strategies. I think that the book really summed up a lot of what we are
learning in that it really focused on identifying problems and creating
innovative solutions for those problems. If I were going to create an exercise for
the class, I would concentrate on previous innovations. My focus would be to
look through the lens of history and analyze the creations that changed the way
that people live. By doing this, you can try to understand their logic and
analytical skills to problem solve, design creative solutions, and implement
those plans. It would also have to incorporate some segment involving how to
finance these plans. One of my surprise learning moments happened when reading
about the Edsel. I was surprised that Ford looked at the failure of the Edsel
as incorrect consumer reactions instead of analyzing their own failure. This
told me that I need to constantly gain feedback from the consumer in order to
maintain my competitive edge, lest failure walk in the door.
Hi Thomas,
ReplyDeleteI found your point about consumer reactions really intriguing. To me it seems they are thinking it's more of an external failure instead of an internal failure. Which interestingly enough is worse because it can cause a loss of a customer as opposed to just loss of money. So it is more of a long term failure. Overall, good job!!